Trademark isn’t a new term; in fact, it’s something used and seen in our daily life. Where? Almost, every product that we buy, be it a packet of cookies or any big thing. So, before we leap directly to the significance of trademark registration, let us first understand the actual meaning of trademark and trademark registration.
What is a Trademark?
A trademark is basically a logo or brand name that differentiates a certain company’s brand name or identity from other businesses. A trademark can be anything; a symbol, word, numerals, or combination of both word and numeral, any photo or device and more.
What is a Trademark Registration?
Trademark registration is the process of listing the company’s name in order to get a unique identity for the company. A trademark registration is important as it distinguishes certain company’s name from those already present in the market and gives the owner the right to file a case against any infringement.
Therefore, it’s highly imperative for businesses to get the trademark registration done once they complete their company registration process.
Advantages of Trademark Registration
There are a plethora of benefits that give you several reasons why you should opt for the trademark registration. Below, you can find a few advantages of the same:
Creates goodwill and trust
Often, customers prefer products or services that have the seal of the trademark. Therefore, it’s highly recommended for the companies to get their brands trademark registered.
Provides a unique identity to brands
When a company gets the trademark registration done, it receives its own identity that no other business or company can have or register in the same business class.
Legal protection against infringement
A registered trademark will allow you to take legal actions against any kind of infringement or unauthorized usage of your company’s name.
Authority to use the ®symbol
After the trademark registration, the company owner can use symbol ® on the brand’s logo.
International trademark registration
Companies that have already undergone trademark registration in India can register their trademark in other countries as well. This will offer a global recognition to the products or services offered by such companies.
Impalpable assets
It means that trademark registration creates an intellectual property for an organization. At the time of transferring business to somebody else, the owners can encash the value of the goodwill. For more details: Click here
