In this article we will discuss about the key factors specifying the importance of Trademark registration in India. Trademark is combination of design, color, phrase etc. Trademark registration is done in relation to any goods or services and in their particular trademark class.
Following are the reasons why Trademarks play a crucial role in business development;
Helps in Brand Building
In order to promote your goods or services it is important to focus on brand building. Trademark registration can also be identified as brand registration or logo registration. This provides a unique identity to your products and services.
Give a Competitive Advantage
The market is full of key players lot of competition faced when you enter the market. In such situation Trademark Registration provides you a competitive advantage over your competitors.
Acts as an effective communication tool
Trademark Registration helps in brand building. Once you succeed in brand establishment for your organization your trademark acts as an effective tool of communication and eradicates the language barrier.
Provides Better Recognition
When your products are associated with a specific trademark it provides the benefit of better visibility and recognition among the sea of similar products. Customers prefer what they can remember and relate with.
Trademarks Contribute to assets of the organization
Once Trademark Registration is completed, Intellectual Property Rights (IPR) is created against such trademark. The best part about trademarks is that they are appreciable assets, with business development and growth value of trademarks also appreciates. Click here to know more about this.
